AN ASSESSMENT OF THE CREDIBILITY AND PERCEPTION OF GOVERNMENTAL COMMUNICATIONS AMONG THE RESIDENTS IN SOUTH EAST NIGERIA
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- 1-5 Chapters
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background to the Study
Researchers have long been interested in how societies generate, collate, process and exchange political information through various media for effective governance and followership (Pew Research Centre, 2016; Olasina, 2015; Blind, 2007). Research focus in these areas has been on ways to avoid political instability, guarantee free speech, foster meaningful opposition to government and engender social debate and discussion, which are the hallmarks of every free, democratic society. Government programmes and policies have been given good doses of research attention. A lot of content analyses have also focused on government programmes and messages (Ugwuanyi, 2016; Adeniyi, 2012;Egwemi, 2010; Ejinkonye, 2006). However, few studies have investigated how citizens receive, respond, and use information given out by government. The communication process is not complete without this form of assessment, digestion, use, and feedback to the messages by the intended target audience. This is vital now that a plethora of new media have made social communication, especially through the mass media, truly interactive. On the contrary, since credibility and perception are not always linked to specific messages, the general dispositions of citizens shall also be used to measure the credibility and perceptions of citizens to governmental communications. Many factors affect such dispositions, and they are considered in this study. For instance, the social media have added a new lease to citizen reactions to government messages, and a systematic analysis of these responses is germane to the government, citizens and the mass media. This will lead to necessary proposals on how to harness the instrument of social communication (mass media, social media, interpersonal, and small group media) to maximize citizen reception, assimilation, and reaction to government communication. On the other hand, according to Luengo & Maurer (2004), some recent analyses state that government information in the media, considering their tone and credibility, leads to an informed and engaged public. The processes of governmental communications via mass media have a significant impact on the civic engagement of the citizens. This impact 3 takes shape in a positive direction or, in other words, the improvement of social commitment towards governance is determined by the process of governmental communications. According to Moneke (2007) cited in Ndolo and Ezinwa (2011), these objectives are ideals to be pursued by government towards building a welfare society for the benefit of the citizen. These objectives are said to be fundamental because their progressive realization defines the essence of government and where they are abandoned, there might as well be no government at all. At the same time, however, the vast quantity of and accessibility to government information has prompted concerns about credibility because the origin of information, its quality, and its veracity are less clear than ever before in governance and its processes. This has resulted in an unparalleled burden on individuals to locate information that they can trust. Yet this is not an easy task, given that governmental communications complicate many of the means by which people traditionally go about evaluating information.
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